This is a pure, freeze-dried, whole-fruit powder and not a diluted extract! Natural, Wholistic WholeCran Intense™ Soft Chews comes from whole, dried cranberries grown in certified organic cranberry bogs! The natural properties of cranberries help to support a healthy urinary tract. Loaded with antioxidants, flavanoids, and proanthocynidins, cranberries can also help support healthy teeth and gums. And that means bad breath disappears! No fillers, no sugar, no artificial ingredients or additives of any kind!